Brand Restaurants

 From this point of view, in this study, it is aimed to develop solutions for Brand Restaurant to maintain their economic existence and ensure their continuity. Considering that institutionalization is often suggested in the literature to solve different structural problems in businesses, it has been decided to deal with this problem in Brand Restaurants within the framework of the concept of institutionalization. The research is important in terms of providing concrete suggestions for the continuity of restaurants, as well as giving information about the institutionalization status of restaurants.

 
2. Related Studies
 
Institutionalization is a concept that has been frequently emphasized in recent years and has found application in different sectors; It is a sub-approach or extension of the institutional theory, which is one of the organizational theories in terms of its development process and foundations. Institutional theory is an organizational theory put forward by Selznick and developed by researchers such as Meyer and Rowan (1977), Di Maggio and Powell (1983), Zucker (1987). Institutionalization is accepted by many theorists as an extension of institutional theory in the literature; It is seen that there is a conceptual confusion on the subject in some studies on practitioners and practice (Sargut et al., 2010: 237).
Institutionalization; It is the process where existing norms, values ​​and structure patterns come together under the same roof with new norms, values ​​and structures

*** You can contact me through my contact information for more information on the subjects specified by labeling, taking into account my professional background in the above article, and to get support for Restaurant Consulting, Kitchen Consulting  in the titles within my Service Areas. ***

Turkish Cuisine Chefs, Turkish Chef, Restaurant Consultancy, Kitchen Consultancy.

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